Some time ago I did a little poll on my Instagram stories and asked what topics people would like me to cover on my blog, and I was quite surprised to see how often branding & visual identity were mentioned. Before we get started, bear in mind that figuring out your brand requires a fair bit of time, research and deep thinking, and that it won’t happen overnight. You might even be wondering whether you need to be thinking about branding at all! But I really believe that in the long term it’ll be hugely beneficial to you and your creative venture, so here are a few tips and tools to help you get started.

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