1/10th of a second. I’m not talking about my favourite shutter speed here, but how long you’ve got to make a first impression. That’s how long it’s going to take for someone to take a look at your website, your Instagram account or your latest ad, and decide whether they’d like to learn more about you and what you do… or not.
This is why photography, good photography, is more important than ever. It shows potential clients that you’re serious about your business, that you’ve invested in your creative venture, and that you know that visual consistency is the best way of communicating your story. This all contributes to your audience connecting and engaging with you and your brand.
However this doesn’t mean you should rush into booking a photoshoot! Depending on what stage you’re at in your business, there are a few things that you might want to consider before reaching out to a branding photographer.