What does ‘soulful’ photography mean?
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If you’ve been on my website recently, you may have noticed that things are looking a little bit different! I am now offering a range of packages for creatives businesses in need of visual content for their websites, social media channels and other marketing materials… In short, branding photography services for makers, coaches and creative entrepreneurs. These will include portraits, product photography as well as lifestyle shots to ensure a wide variety of content to fit all sorts of needs.
To be honest, this has been on my mind for a while, and it feels like a very natural progression from the work I’ve been doing with musicians over the past few years. Nothing gives me more joy than listening to someone tell me about what they do and why it’s oh so important to them, watch their eyes light up as they speak, and come up with a way of capturing their brand story into photographs that’ll grab the attention of their audience and invite conversation and connection. Let’s face it: running a business is hard, which is why I want to help all kinds of creatives show up online and share their work through soulful, authentic imagery that encapsulates who they are and what their craft is all about, so that they can shine their light. It’s the meaning of transluceo, after all: to shine through.
But what does ‘soulful’ photography mean, exactly? It’s a word thrown around quite a lot these days, so I thought I’d go into more detail about it here and explain what it means for me and my services.